Project Overview
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讓靈魂自在遊牧
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讓靈魂自在遊牧
The taste of nomadic Alishan
阿里山為台灣象徵代表之一，因擁有獨特豐富的天然氣候及歷史文化而聞名，座落在海拔1200m阿里山中有片嵩岳雲端咖啡莊園，秉持著打造出台灣最好的經品咖啡，經此得天獨厚氣候環境的蘊育，以豆製酒，淬煉出酒香與咖啡香氣，瀰漫著靈魂， 彷彿再次漫步阿里山的雲霧秘境。包裝視覺概念以『遊牧靈魂交響曲』為主題，以⼤提琴的輪廓為框架，茂盛的咖啡樹象徵豐富且⽣意盎然的地理環境，並注入阿里山特有野生動物為元素，藉由天然的環境人文將釀造出的咖啡蒸餾酒特別富有⾃然的台灣情懷， 使人暫時放下紛擾，讓靈魂感受⼟地、⽣命、⾃在遊牧的境界。 同時推廣台灣阿里山的生態文化，並呼籲人們生態保護環境的重視。
Mt.Alishan is known by rich and unique environment of nature in Taiwan. The coffee manor used coffee beans to distill the spirits in Alishan, that's "SongYue U Duan".
To express the wonderful freedom mood after drink the SongYue U Duan. We depict the coffee tree to be our patten, and add the unique wild animals of Alishan as the element, which symbolizes the rich natural environment. And use the outline of cello to describe the resonance between Alishan, coffee and ourselves like a symphony. We hope the it can make people put their worries down, and following the original self to feel soil, life, and the sprit of nomadism.
Visual Design Agency | Zerodeisgn 有物設計
Visual Design | Fred Chao
Painter | Fred Chao
Clent | SONGYUE U-DUAN 嵩岳雲端
Date | 2020
